A major success story for the client, Digital City combined the Sentiate teams' love for out-of-the-box thinking, cutting-edge R&D, creative and brand development and technology prowess. The Digital City 3D media and lighting project elevated the towers from dormant office blocks to an activated destination. The Sentiate team is currently in discussions to further deepen this activation by implementing their algorithm across the precinct so that the towers can reflect the sentiment of the people within.